What decides an election?
The answer usually comes down to a complex web of many factors.
However, the strongest threads of that web, which usually end up being the deciding factors, are the swing voter and the core voter’s turnout.
Swing voters are typically independents and moderate Democrats and Republicans but can be anyone who has voted across party lines.
They are voters whose past voting record is inconsistent, meaning they’ve voted for different or multiple parties at some point.
Core party voters are those who vote only for their party and have a consistent voting record of doing so.
These are so important because if they don’t turn out for their party, the party may lose an election because members of their voting base decide to stay home.
However, what influences these voters and their ultimate electoral decision usually comes down to specific issues of the given year.
